9 Completely Free SEO Tools for Competitor Analysis (No Registration)

Last updated on October 11th, 2023 at 06:00 pm

Competitor analysis is the compass that guides your SEO journey, helping you understand your rivals, learn from their successes, and identify opportunities to outperform them. 

Fortunately, you don’t need a hefty budget to gain these valuable insights.

In this article, we present a comprehensive list of our completely free SEO tools for competitor analysis to help you through the audit process.

free SEO Tools for Competitor analysis

1. Newest Backlinks Acquired Checker SEO Tool

The New Backlinks SEO Tool is a valuable free resource designed by our team to help you gain insights into your website’s link profile and keep track of your competitors’ latest backlinks. 

This free SEO tool can also be used for competitor analysis to find detailed information about the most recent backlinks acquired by a website, allowing you to assess the strength and quality of their link profile.

Please note that the tool focuses on displaying the most recent backlinks acquired by the competitor’s website.

Therefore, if your competitor hasn’t acquired any backlinks recently, no data will be displayed.

Begin by accessing the New Backlinks Tool here:

New backlink checker Free tool

By using this free tool for competitor analysis, you can keep a close eye on your rivals’ latest backlinks and assess their link-building efforts. 

This can help you identify potential opportunities for your own link-building strategy and stay informed about changes in your competitors’ online presence.

2. High-Quality Backlinks Checker Tool

Our High-Quality Backlinks Checker Tool is an essential resource for identifying and evaluating high-authority and relevant websites that link to your website. 

It also assists you in monitoring the best backlinks in your competitors’ backlink profiles. 

High quality backlinks checker tool

This FREE SEO tool stands out by focusing on displaying only high-quality backlinks, sorted by Domain Authority (DA) and Page Authority (PA).

Please note that the tool is designed to sort backlinks by their DA and PA scores and select those with high scores, ensuring that you are presented with valuable and authoritative backlink data.

Start by accessing the High-Quality Backlinks Checker Tool here:

Quality of backlinks checker tool

Using the High-Quality Backlinks Checker tool allows you to focus on the most authoritative and relevant backlinks while ignoring lower-quality ones. 

This information can guide your own link-building strategy and help you compete effectively in the online space.

3. Top Referrers Checker Tool

The Top Referrers Checker is a Free competitor analysis SEO tool that provides insights into the websites that are referring traffic to a specific website. 

It offers important data such as the number of backlinks, the “dofollow” or “nofollow” status of these links, the Domain Authority (DA) score of the referring websites, and the date when the referral occurred.

top referrers checker free tool

This information is valuable for competitive analysis and can help you understand which websites are driving the most traffic to your competitors. 

This free SEO tool can also provide ideas for potential referral traffic sources to explore for your own website’s traffic generation strategies.

4. Top Competitor on SERPs Analysis Tool

This FREE competitor analysis tool enables you to monitor your competitors’ positions in Search Engine Results Pages (SERPs) and gain insights into their page authority, domain authority, backlinks, and do-follow links. 

It provides businesses with valuable insights into their competitors’ SEO strategies, such as their SERP ranking position, the total backlinks they have, as well as the ratio of those links that are ‘dofollow.

top competitors on SERPs

You’ll also get an overview of the domain and page authority, respectively.

top competitors on SERRPs 2

With this information, businesses can create and implement effective SEO strategies to improve their search engine rankings and attract more organic traffic to their website.

5. Google SERPs Analysis Tool

The Google SERPs Analysis tool is another one of our valuable free SEO tools for competitor analysis you can use to gain insights into your website’s performance in Google’s Search Engine Results Pages (SERPs) and understand how your competitors are faring. 

This tool provides you with essential data, including your website’s position in Google search results, competitor rankings, and the Page Authority (PA) and Domain Authority (DA) of the top 100 websites for a specified keyword.

Google SERPs analysis tool

By comparing your website’s performance with that of your competitors and assessing the PA and DA metrics, you can pinpoint areas that require improvement to enhance your website’s authority and competitiveness on the SERP.

It’s essential to keep in mind that this free competitor analysis tool focuses on the first 100 results in Google, which typically represent the majority of clicks and impressions. 

6. Bing SERPs Analysis Tool

Similar to the Google SERPs Analysis tool, Bing SERPs Analyzer is also a powerful free competitor analysis tool designed to help you gain valuable insights into your website’s performance on Bing’s Search Engine Results Pages (SERPs) and to analyze your competitors. 

This free SEO tool also offers essential data, including competitor rankings, Page Authority (PA), and Domain Authority (DA).

7. Total Indexed Pages Checker Tool

The Total Indexed Pages checker is a valuable resource for assessing the total number of pages from a website indexed by search engines like Google and Bing

This FREE SEO tool provides a quick and convenient way to monitor changes in a website’s indexing status and track progress over time.

Total Indexed Pages Checker

By using this free SEO tool for competitor analysis, you can quickly determine the scale and reach of your competitors’ web presence on these major search engines. 

It allows you to assess the size of their indexed content, which can be valuable for understanding their SEO strategies and online visibility.

8. Page Authority Checker Tool

The page authority checker is another of our free SEO tools designed to help you quickly assess and track the reputation ranking score of your website within search engine pages. 

It provides a numerical score on a scale of up to 100 points, allowing you to quickly evaluate your website’s authority and reputation online.

This score indicates how well a specific webpage will likely rank in search engine results, with higher scores suggesting greater authority and visibility.

The results can guide your optimization efforts and help you improve your website’s online visibility.

9. Domain Authority Checker Tool

Lastly, the domain authority checker is a free SEO Tool that provides a numerical score known as Domain Authority (DA), which ranges from 0 to 100. 

In traditional SEO, a higher DA score indicates a stronger and more authoritative website in the eyes of search engines.


We’ve taken you on a guided tour of 9 powerful and completely free SEO tools designed to supercharge your competitor analysis efforts. From uncovering backlinks to dissecting search engine rankings, these tools offer invaluable insights that can transform your SEO strategy. Your competitors won’t know what hit them. Here’s to your SEO success!

In addition to our free resources, we recommend several other SEO platforms to further help you with competitor analysis, such as;

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About Peter K

Hi there! I'm a Writer, Editor, and Content Manager with over 7 years of experience in SEO optimization. My experience as a website designer has led me to cultivate a deep understanding of site quality, which pairs perfectly with my specialization in on-page SEO optimization. Consequently, I know how to boost your website's visibility, which will help you attract more visitors and generate quality leads.

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